Eye + Attitude = Eyetitude

We believe that the eyes are the “window to the soul.” That they are a mirror reflection of who you are in the moment and should therefore be a source of happiness and peace. The lotus flower that is present in the middle of the Eyetitude logo is a symbol of purity, renewal, and beauty. A lotus flower, though born in mud and far from sunlight, blooms an enchanting flower - a rebirth from it’s dark beginning. Eyetitude is driven by the enlightening of the lotus flower and the power of the eyes.

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The lotus, growing in dirty water, symbolizes purity, enlightenment, and rebirth.


“Look” (eye) for the “beauty” (focus) in others


Just like the lotus, human beings can achieve enlightenment and reach their highest potential through pain, hardships, and a sense of rebirth, and it's a matter of time until each person finds that light



Today, more than ever, our eyes are under assault; overworked due to technology - straining while looking at our phones, computer screens, reading, trying to focus while multi-tasking throughout each day.

You shouldn’t have to choose between what is effective for eye area skin and what is safe for eye area skin.

For this reason, Eyetitude was born: an eye area-only beauty company designed to Repair, Rejuvenate and Protect the sensitive skin around your eyes.


Nourishing. Clinical. Safe.

We create products with ingredients that are backed by science and created from nature. Our approach is simple: good in, good out. Meaning only the best ingredients are used to care for the most delicate part of your face.


Thanks for your interest in Eyetitude!

I started Eyetitude because I truly want to help people look and feel their best.
While being an entrepreneur in the beauty business for more than 20 years, I always knew brands could do better; especially when it came to eye area skin care. As I became cleaner on my health journey, I wanted to use products that were effective and greener; but couldn't find a brand that was doing it right for the eye area.

Eyetitude was born out of my obsession with finding ingredients that took care of my own lines, puffiness, and circles; using clinical level ingredients mixed with the correct amount of "good" botanicals and synthetics, not to mention pH levels, absorbability, and safety. Eyetitude now fills that gap.

Our products are made for women-and men- of all ages and skin types, who care about feeding our largest organ(the skin), especially the eye area, only what it understands. Plus it's so much fun to see the amazing results. I invite you to try us out and let us know what you think. Go ahead and enjoy!

Peace & Love,

Tricia Morris

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